John Boos

Since 1887, John Boos has been a trusted
provider of high-quality, performance-driven
equipment and workspaces that have
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Commercial Video Production

Commercial video production takes a vision, script, and storyboard and transforms it into an amazing video advertisement. It’s a big task and requires a team of highly skilled professionals to execute. It’s the phase in which a director brings the vision to life, the DP makes sure the lighting is perfect, and the sound recordist ensures clear audio.

Whether you need a product commercial video production demo or a training video for your employees, our videographers are here to help. Corporate videos are a great way to communicate with your audience and convey the company’s values, mission, and culture in an engaging, effective manner. We have experience creating everything from a polished corporate video for a Fortune 500 client to a fun and engaging Instagram or TikTok style product video for an up-and-coming startup.

A commercial video is a powerful marketing tool that can be used for any type of business or organization. The benefits of a commercial video include increased brand awareness, more sales and customers, and increased ROI. Our experienced team of videographers has the skills, equipment and knowledge to help your business create a stunning video that will stand out from the competition.

The planning process is essential to the success of any video project. This is where we determine the aim of your content and who your target audience is. We start with macro questions and then get progressively more granular to help narrow down the scope of the project.

This is also when we set the budget and ensure it’s realistic, taking into account the time needed for shooting and post-production. During this phase, we’ll also make arrangements for any props and locations required to shoot the commercial. We work with our clients to build a concept for their video that will portray the message they’re trying to deliver. We will also brainstorm and write a script for the final video based on the brief we’re given.

Filming is a complex and intensive process. It can take hours to find just the right angle and lighting for a shot or to capture the perfect piece of dialogue. While some problems may be solved in post-production (such as adjusting brightness, contrast or color), it’s best to get it right on the day, so your commercial has the best possible chance of being successful.

The editing is where the magic really happens. This is where our professionals spend countless hours customizing your footage and audio to perfection. We don’t use radial wipe transitions or any other zany effects that look cheap and amateurish unless it’s called for. Using too many transitions or adding too much music can detract from the message you are trying to convey and draw attention to the video instead of your brand.

One of the most important aspects of any commercial video is making sure that there is a call to action at the end. This should be a direct link to where they can buy your product, the phone number to contact you or any other relevant information that will help drive conversions.

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